
AHDRA Sponsorship Opportunities
Series, Official, Class, Event, Contingency and Associate Support Sponsorship opportunities available with the AHDRA:
- Website and facebook
- Posters and flyers
- Trophies
- Track Announcements
- Custom Packages Available
By sponsoring the All Harley Drag Racing Association (AHDRA), not only are you supporting the growing sport of motorcycle drag racing and ensuring a safe, controlled venue for riders, you are promoting your company to thousands of race and motorcycle enthusiasts along with exposing your company to thousands of potential clients.
AHDRA Sponsorship Value
What kind of value can you expect for your marketing dollar from AHDRA Sponsorship? Who will your marketing dollars impact?
AHDRA sponsorships offer you a powerful marketing tool and a customer entertainment vehicle that gives you great value for your marketing dollars. Our programs offer great value and give you maximum bang for your buck. AHDRA fans form a broad base: 66% male and 34% female, ranging in age from 12 to 55+, with an annual income from $20,000 to $100,000+.
AHDRA offers an Integrated Sponsorship Program consisting of several diverse packages.
Series Sponsorship/Entitlement is the premiere sponsorship, The AHDRA "Your Company Name" Championship Series. This program will give your company year-round presence at every event, with predominate positioning in all forms of AHDRA promotional and advertising media.
Class Sponsorship will give your company involvement with a specific class, from E.T. to Top Fuel. Your company logo will be included in all media involving that class along with year-round presence at every event.
Event Title Sponsorship will allow you to direct your marketing to a certain demographic area.
Associate Support Sponsorship will give your company year-round presence at every event.
Contingency Sponsorship and Official Products offer a way to get your products in front of racers and fans. It also allows you to reward the racers who use your products.
In partnership with AHDRA, you will improve customer relations and achieve a competitive advantage to help build brands and to see product. Your company's products and/or services will impact the fans and racers in the following venues:
- Retail Promotions/Cross Promotions
- Surveying/Sampling
- Track Presence
- Media/Public Relations
- Hospitality
About AHDRA
AHDRA celebrated its 35th year of drag racing in 2012 with a season that contained some of the most exciting championship title contests in the history of the sanction. AHDRA anticipates that the 2013 season will excel with even more of the excitement, energy, and adrenaline that can come only from this extreme sport. With 16 different classes ranging from 233-mph Top Fuel bikes to the highly competitive ET class, racers have a wide range of competition available to them at AHDRA.
AHDRA began as a club racing organization in the late seventies and continued over the years under many different names. All Harley Drag Racing Association/AHDRA became the official licensed name for the sanction in 1991. AHDRA has seen phenomenal growth over the years, with racer participation that is up 300-400%. Motorcycle drag racing attendance continues to grow.
This remarkable sport is considered one of the most exceptional in today's motorsports marketplace. Each event ticket gives fans direct access to the pits for an up-close look at the motorcycles in competition as well as time to observe and meet the race teams. AHDRA racers and their crews are always willing to spend time with their fans to answer questions or sign autographs.
Our dedication to professionalism and safety has fueled the sanction's growth throughout the years. The positive response has resulted in valuable relationships with loyal sponsors such as AHDRA series sponsor Screamin' Eagle Performance Parts. Thanks largely to the support of our many sponsors; AHDRA has the largest payout in the history of Harley drag racing at well over one million dollars in cash and product.
We invite you to visit our website at www.ahdra.com to take a look at the sponsors who make it all possible. Find out how you, too, can be part of the AHDRA action in 2013. Today's sport bikes are capable of such tremendous speed; taking them to the racetrack is really the only place to ride wide open. Drag racing provides the spectator a unique perspective, as the entire race is visible from start to finish with a winner determined in mere seconds. This six race series typically has its first event held in early spring and winds up with the season finale in October.
Find out more about sponsorship opportunities: Call Rick Greene at
336-413-3192 or email Rick at gerry@ahdra.com.
